🟨 Tokenized Gold Reshaping the Bullion Market, Says SocGen

Tokenized gold products—digital tokens backed by physical gold—are increasingly influencing the wider bullion market, according to analysts at Société Générale. As investment demand remains strong, tokenized gold is boosting liquidity and redefining how investors access and trade gold in the digital age.

Key Facts:

• Tokenized gold is having a major impact on the broader bullion market, extending beyond traditional physical and ETF channels.

• Growing investor interest is helping drive new capital into gold markets via on‑chain assets.

• These digital instruments combine gold’s safe‑haven appeal with blockchain technology benefits like accessibility and round‑the‑clock trading.

• Tokenized gold trading volumes have surged, reaching record levels compared with many gold ETFs and even outpacing certain traditional investment vehicles in 2025.

Expert Insight:

Tokenized gold is not just a niche product anymore. Its rapid adoption suggests a structural shift toward digital access for traditional safe‑haven assets, appealing to both institutional and retail investors with enhanced liquidity, 24/7 markets, and fractional ownership advantages.

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