🇬🇧 UK CONSUMER CONFIDENCE — JAN 2026 (GfK) 📊


UK consumer sentiment continued its slow recovery at the start of 2026.


Latest Reading:

‱ GfK Consumer Confidence: -16

‱ Dec 2025: -17

‱ Nov 2025: -19

‱ Forecast: -16 (in line)


Key Takeaways:

‱ 2025 ended as a “year of no progress” despite late-year improvements

‱ Major Purchase Index at -11, signaling better big-ticket demand

‱ Confidence far above 2022 lows (-49) but still below long-term avg (-10)


Generational Split:

‱ Ages 16–29: Positive confidence

‱ Ages 50–64: Still deeply cautious due to cost-of-living pressure


Why it matters:

Improving sentiment helps consumption, but confidence remains fragile, keeping UK growth and BoE policy expectations finely balanced.


📈 Gradual recovery

⚠ Still not “healthy” confidence


#WEFDavos2026 #CPIWatch #USJobsData

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