After spending the closing months of 2025 moving sideways below the six-figure mark, Bitcoin has entered 2026 with clear upside momentum.
In the first two weeks of the new year, the largest cryptocurrency by market value has posted a solid double-digit rally, climbing back toward the key $100,000 psychological level and rewarding investors who increased exposure early in January.
Based on price data from January 15, 2026, Bitcoin is trading near $96,885, up significantly from $87,412 on January 1, the first trading day of the year. That rise translates into a year-to-date gain of 10.84%, placing Bitcoin among the top-performing major assets so far in 2026.
A $1k investment in Bitcoin at the start of 2026
For investors who put $1,000 into Bitcoin at the beginning of the year, the early 2026 rally has already produced noticeable gains. With Bitcoin priced around $87,412 on January 1, a $1,000 allocation would have bought roughly 0.01144 BTC.
At today’s price near $96,885, that position is now valued at about $1,108, turning a four-figure investment into an approximate $108 profit in just 15 days.
The pace of the move underscores how quickly market sentiment has shifted. After a short-lived dip toward the low-$90,000 area in early January, buyers returned with conviction, fueling a swift rebound that wiped out losses and pushed Bitcoin to fresh 2026 highs within days.
Several factors have supported the advance. Spot Bitcoin ETF inflows have stayed positive, institutional involvement continues to expand, and expectations of interest rate cuts later in the year have helped revive demand for risk assets.
Meanwhile, Bitcoin’s fixed supply narrative is back in focus, appealing to investors seeking assets capable of outperforming amid rising global debt levels and ongoing currency debasement.
What sets this rally apart is its contrast with traditional markets. A return of roughly 10.8% in just two weeks would normally take months or even years to achieve in equities or bonds. For Bitcoin, this level of volatility remains a defining feature, offering the potential for outsized gains to investors willing to accept sharp price swings.
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