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📅 January 15 | Social Networks
For years, X was the epicenter of the global crypto narrative: announcements, rumors, trends, and tokens were born and died at the pace of the timeline. But that symbiotic relationship has just abruptly ended. The social network, formerly known as Twitter, has decided to close the door on a model that had been quietly expanding: applications that reward users for posting content, a practice that gave rise to the rise of so-called InfoFi.

📖X confirmed this week that it is reviewing and tightening its API policies for developers, explicitly prohibiting applications that pay or reward users for generating posts on the platform. Nikita Bier, X's product lead, was direct in stating that API access has already been revoked for these types of apps, noting that the user experience should "improve" once bots stop receiving payments for interacting.
The announcement had an immediate impact on the market. KAITO, the native token of the InfoFi Kaito network, fell by more than 10% after the announcement, later extending its losses to nearly 14.5%.
At the time of publication, the token was trading around $0.59, with a market capitalization of approximately $140 million and a fully diluted valuation of approximately $586 million. These figures stand in stark contrast to its peak of nearly $2 billion FDV, reached shortly after its initial airdrop in February 2025.
Kaito had positioned itself as a social analytics layer that aggregated posts from influential accounts within the crypto ecosystem on X, identifying which narratives were gaining traction in real time. However, this model relied heavily on financial incentives to encourage engagement, a practice that, according to X, resulted in a flood of spam, automated responses, and low-quality AI-generated content.

Topic Opinion:
The InfoFi model promised to democratize information and monetize attention, but it ended up amplifying the worst possible incentives. When content exists only because it pays, it ceases to inform and begins to pollute. X didn't kill InfoFi because of ideology, but because of pragmatism: protecting its platform.
💬 Do you think InfoFi can reinvent itself outside of X?

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