infoFi isn’t dead - its execution failed.
it was originally meant to work like a form of airdrop based on sharing high-quality information.
the core of the concept was to be able to align content quality with content quantity - and that’s exactly where many initiatives failed.
the goal was to attract creators to produce meaningful content about a project.
but ct dynamics took a different turn.
instead, it attracted the crowd through ai-generated content and reply farming.
the noise became so overwhelming that some ecosystem figures, like ZatchXBT, even blacklisted infoFi-related keywords.
the ban of InfoFi on X is what happens when content creation campaigns turn into spam festivals and flood timelines.
now the shift is happening toward Binance Square’s creatorpad and other creator-driven initiatives like SNXS_ae, which also explore alternative social platforms.
i believe the best way to get closer to a system that truly resembles infoFi is to analyze the outcomes of each campaign, collect feedback, and iterate - preferably fast.
last time, i hosted a live session with creators where we discussed what needs to be improved on creatorpad. many important points were raised.
we thank square team for their responsiveness and the improvements already made, and we count on them to address the remaining issues.
i’ll be live shortly on Square on the topic: « infoFi end ! what’s next for creatorpad? »
let’s catch up!