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This is a general announcement. Products and services referred to here may not be available in your region. Terms and conditions apply.
Fellow Binancians,
As Binance reaches the significant milestone of 300 million users worldwide, we are launching a new global user-generated content initiative: “300M Users, #OneUnstoppableCommunity.”
This campaign recognizes the people who have shaped our ecosystem and contributed to the growth of our global community.
Promotion Period: 2025-12-08 09:00 (UTC) to 2025-12-18 23:59 (UTC)
What Is 300M Users, #OneUnstoppableCommunity:
“300M Users, #OneUnstoppableCommunity” places our users at the center of this milestone.
The initiative invites community members to share their perspectives and reflect on what it means to be part of Binance.
Community Story Competition:
The campaign is more than a milestone — it’s an invitation for the community to take part:
Share Your Community Journey using #OneUnstoppableCommunity on social media.Win Rewards: Selected storytellers will share from a 10,000 $USDC prize pool.How to Enter: Post your story with the hashtag and complete a short survey to qualify.
Why It Matters:
Reaching 300 million users is a reflection of the collective efforts of a diverse global community. This campaign highlights the many individuals who contributed to Binance’s growth and reaffirms our continued commitment to accessibility, opportunity, and community-driven progress.
By participating, users not only connect with millions worldwide but also contribute to a growing movement that proves the impact of crypto is real, communal, and transformative.
Share Your Story Today
Thank you for being part of the Binance community.
Note: There may be discrepancies between this original content in English and any translated versions. Please refer to the original English version for the most accurate information, in case any discrepancies arise.
Thank you for your support!
Binance Team
2025-12-08

Yield Guild Games, often called YGG, began with a simple feeling that many gamers understand very well. People were spending hours inside digital worlds, building characters, winning battles, learning systems, yet they owned nothing at the end of the day. At the same time, new blockchain games were arriving with powerful NFTs that gave real advantages to players, but these NFTs were too expensive for most people. One side had opportunity locked inside assets, the other side had passion and time but no way to enter. YGG appeared right in the middle of this gap and tried to connect these two worlds.

From the beginning, YGG was created as a Decentralized Autonomous Organization that gathers gaming NFTs and digital assets and then puts them to work for normal players. Instead of letting NFTs sit idle inside the wallet of a single wealthy owner, YGG turns them into tools that many people can use over time. The idea is simple. The DAO buys game items, land, characters, and other assets across different virtual worlds. These assets are then shared with players who join the community. Players use them to join games, complete missions, earn rewards, and a portion of those rewards flows back to the guild. It feels less like renting equipment from a company and more like borrowing gear from a big friendly guild that wants you to succeed.

As time passed, this model spread across regions and games. YGG moved from being a small focused scholarship group into a global network with thousands of members. What started as a practical solution to high entry costs slowly transformed into a movement around ownership, access, and community based growth.

The structure behind YGG is built to reflect this movement. At the top level there is the main DAO that manages the big picture. It watches over the treasury, partners with new games, sets direction for long term growth, and supports new experiments around guild tools and player infrastructure. But the day to day energy of YGG lives in its SubDAOs. These are smaller guild branches that focus on specific games or regions. You can think of YGG as a giant city and SubDAOs as neighborhoods, each with its own mood, language, and favorite game strategies.

In one SubDAO you might find players who focus on strategy games. In another, you may see groups who are deeply involved with a single action game or a specific chain. Some SubDAOs prioritize tournament style competition, others place more weight on education and onboarding. All of them are connected to the same YGG universe but each has its own local identity. This layered design makes the whole ecosystem strong and flexible at the same time. If one game dies, the guild does not collapse. If one region faces challenges, others can keep building.

The way value moves inside this universe has also evolved. In the early period, guild operations were often handled through manual tracking and private agreements. This works for a small group but quickly becomes difficult once thousands of players and many games are involved. To solve this problem, YGG moved toward on chain systems that make rewards and strategies transparent for everyone. The most important of these systems is the vault.

A YGG vault is like an on chain container for a strategy. Inside it, there can be game NFTs, tokens, or other assets. Each vault is connected to a clear rule set that explains how rewards are generated and how they are shared among players, the guild, and sometimes partner communities. When someone joins a vault, they know what they are contributing and what they can expect. Instead of trusting a spreadsheet or a centralized manager, they can see the logic encoded directly in smart contracts.

Vaults are not just technical objects. They represent journeys and missions. One vault may be centered around a specific game season, where players come together to push leaderboards and share token rewards. Another vault may be more focused on yield strategies related to game tokens or liquidity positions. SubDAOs can design their own vaults based on what their players enjoy and what makes sense for that game. The main DAO can choose to allocate part of the treasury into selected vaults to give them more strength, which allows YGG to support new experiments while keeping everything on chain and observable.

As the ecosystem grew, YGG recognized that the problems it had solved for itself were not unique. Many guilds, studios, and communities were trying to handle similar challenges around player reputation, quest tracking, fair reward splitting, and safe onboarding. Instead of closing these systems inside its own walls, YGG began to open them up and shape them into something broader, often described as a guild protocol. The goal is to give any guild access to reliable building blocks so they do not need to start from zero.

This protocol like direction turns YGG from a single giant guild into an infrastructure layer for digital communities. A new guild can plug into this system and instantly access tried and tested tools for managing members, tracking contributions, and distributing value. For players, this can feel like joining a bigger interconnected universe where their effort, progress, and history can follow them between games and guild branches instead of resetting every time they move.

At the same time, YGG knew that tools alone are not enough. Web3 gaming had gone through a phase where many projects pushed tokens first and fun second. YGG chose a different route with YGG Play, a dedicated branch focused on creating and supporting games that feel enjoyable and natural even for people who have never used a crypto wallet in their life.

Under YGG Play, the team works closely with developers to design titles that are easy to access, simple to learn, and fair in their reward logic. The experience is meant to feel like regular gaming on the surface, with Web3 features working quietly in the background to give players real ownership and meaningful rewards without turning every session into a financial stress test. The YGG Play Summit events, especially in places with strong gaming culture, show how serious YGG is about the human side of this vision. These gatherings bring developers, players, guild leaders, and creators into the same physical space. People test games, share feedback, build trust, and bring the emotion of gaming back into the center.

One of the best examples of this new approach is the game often highlighted within the YGG Play ecosystem, a casual experience where players move through maps, interact with characters, and collect items in a relaxed but rewarding loop. The reward system is shaped around seasons, limited events, and clear goals. This prevents the endless uncontrolled emission patterns that hurt many early play to earn economies. The result is a game that people want to keep playing rather than one they feel forced to grind only for yield.

While all of this is happening on the product side, the YGG token continues to act as the coordination unit for governance and incentives. The supply is fixed from the start, and large parts of it have been distributed over time through sales, treasury allocations, community programs, and unlock schedules. Some of these tokens sit in the main treasury, some are in the hands of investors and team members, and a large portion lives with the community.

In 2025 the DAO made a clear decision to move a significant chunk of treasury tokens into an active on chain ecosystem pool. Instead of leaving these tokens idle, the community voted to use them in strategies that support liquidity, partner games, and YGG Play activities. This choice shows the mindset of the guild. Capital should work for the community, not sleep in a wallet forever. Of course this also means that circulation grows and the token faces new tests around demand and value capture. The success of this approach depends on whether these deployments truly drive growth in users, games, and revenues rather than simply adding selling pressure.

What keeps everything grounded is the human story behind the charts. Many of the most powerful moments in the YGG journey do not come from whitepapers or dashboards. They come from individual players who joined a YGG SubDAO with almost no knowledge of Web3, borrowed their first NFT through a guild program, learned how to use a wallet safely, and then slowly built a small but meaningful digital income. Some later became coaches who helped others. Some turned into community managers, content creators, tournament organizers, or strategy builders. Their path shows what makes YGG different from a simple fund. It is not only investing in assets. It is investing in people.

Even after the first wave of GameFi cooled down, YGG did not disappear. Instead, it shifted shape. It moved from raw play to earn hype toward more balanced models where fun, ownership, and opportunity live together. Vaults replaced manual tracking. SubDAOs took on more responsibility. The guild protocol emerged as a backbone for many future communities. YGG Play started to prove that onboarding new gamers into Web3 can feel light, safe, and enjoyable instead of confusing.

In this way, YGG in 2025 stands as a kind of bridge. On one side are traditional gamers who want entertainment and identity. On the other side are blockchain based systems that offer ownership, composability, and open economies. YGG walks in the middle of this bridge, carrying tools, assets, and knowledge that make the crossing easier.

If you strip everything down to its essence, Yield Guild Games is about giving players a fair chance to own a share of the worlds they help create. It is about turning lonely grinding into shared progress. It is about replacing closed, top down gaming economies with open guild driven ecosystems where the rewards flow back into the hands of the communities that keep these games alive.

The story is still being written. Markets will rise and fall, individual games will come and go. What will decide the long term future of YGG is not a single token unlock or a single partnership, but how deeply it continues to serve the real needs of players. As long as there are people who want to enter digital worlds but cannot afford the gate price, as long as there are communities that need tools to organize and grow, a guild like YGG will have a role to play in the Web3 landscape.

$YGG @Yield Guild Games #YGGPlay