The European Commission has opened proceedings against Chinese fashion giant Shein for violating the Digital Services Act (DSA), — said the European Commission.
The main reasons: manipulative platform design, non-transparent recommendation algorithms, and the sale of prohibited and dangerous products, including items resembling sex dolls for children.
“In the EU, illegal goods are banned whether sold in a physical store or on an online marketplace,” said European Commission Executive Vice-President Henne Virkkunen.
Shein has over 45 million users in the EU and is classified as a very large online platform (VLOP). The investigation is being conducted by the European Commission together with the Irish regulator Coimisiún na Meán (the company is registered in the EU).
If found in violation, the company could face a fine of up to 6% of its global annual turnover.
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