Companies have started competing over who offers the “most prestigious” lunches luxury dining is becoming a new tool to attract and retain employees.

First, high quality food is a strong incentive not only to come into the office but also to socialize more with colleagues over a plate of truffle pasta. However, the main driver behind menu upgrades is cost optimization.

It is often easier to invest in an impressive corporate cafeteria than to significantly increase payroll budgets. That’s why tech giants such as Google and Microsoft have made food services part of their HR strategy.

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