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On September 9, 2025, Apple held its annual event where it introduced updates to the iPhone and AirPods. While the iPhone 17 update can be called minor — without revolutionary changes in design or cameras — the focus is on the integration of Apple Intelligence. The iPhone 17 Pro and Pro Max feature an aluminum unibody, Ceramic Shield on the front and back panels, higher display brightness, and improved thermal efficiency. iOS 26, which will be released on September 15, will add features like Memory Integrity Enforcement to protect against spyware. Prices start at $799, with sales beginning on September 19.