On September 9, 2025, Apple held its annual event where it introduced updates to the iPhone and AirPods. While the iPhone 17 update can be called minor — without revolutionary changes in design or cameras — the focus is on the integration of Apple Intelligence. The iPhone 17 Pro and Pro Max feature an aluminum unibody, Ceramic Shield on the front and back panels, higher display brightness, and improved thermal efficiency. iOS 26, which will be released on September 15, will add features like Memory Integrity Enforcement to protect against spyware. Prices start at $799, with sales beginning on September 19.
The main star was the speech translator in AirPods Pro 3. This Live Translation feature allows real-time conversation translation: microphones hear a foreign language, the iPhone processes it through Apple Intelligence, and the translation plays in the headphones. Activation is done with a simple gesture on the stems of both AirPods. Supported languages include English, French, German, Portuguese (Brazil), and Spanish (Spain), with plans to expand to Italian, Japanese, Korean, and simplified Chinese by the end of the year. If the conversation partner is without AirPods, the iPhone shows a transcript of your response in their language.
AirPods Pro 3 cost $249 (just like Pro 2), with improved ANC (twice as effective), heart rate monitoring, tracking of 50+ types of workouts, and a battery life of up to 8 hours with ANC. The feature is also available for AirPods Pro 2 and AirPods 4 with ANC through a firmware update. Experts call this a 'universal translator' — a step towards barrier-free communication, but it requires an iPhone 15 Pro+ with iOS 26. This update signals Apple's focus on AI, paving the way for greater breakthroughs in 2026.
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