Trump-Linked DeFi Firm Enters the Crypto Lending Race
World Liberty Financial just took a significant step deeper into digital asset finance with the launch of World Liberty Markets, a new onchain platform that lets users borrow and lend crypto using transparent, smart contract–based infrastructure. The marketplace is built around the company’s rapidly growing USD1 stablecoin — now above a $3.4B market cap — and supports collateral like ETH, tokenized BTC, USDC, and USDT.
The move comes at a moment when demand for crypto credit is rising again, thanks to clearer regulations and a shift away from the opaque, centralized models that collapsed in previous cycles. By focusing on onchain collateral and automated risk controls, the platform aims to offer a more resilient alternative to traditional crypto lenders.
World Liberty Financial is also exploring partnerships across prediction markets, crypto exchanges, and real estate tokenization, with plans to add tokenized RWAs as collateral. Combined with its application for a national trust bank charter, the company is clearly gearing up for a much bigger role in the next generation of onchain financial infrastructure.
