Recently, I got the scoop about the founder of TRON, Sun Yuchen.

I dug into his past resume and achievements:

When it comes to 'Sun Cut' Sun Yuchen, almost no one in the cryptocurrency and internet circles is unaware. He is hailed as a 'marketing genius,' a 'disciple of Jack Ma,' and is referred to by many investors as a 'leek harvester.'

Sun Yuchen's life is a drama of 'how to accurately ride the wave of the era and maximize the monetization of traffic.'

1. Basic background and family: Not a top-tier rich second generation.

Sun Yuchen was born in 1990 in Xining, Qinghai, and later moved with his parents to Huizhou, Guangdong.

Family background: His family belongs to a typical middle-class intellectual family. His father once worked in the planning bureau of Huizhou City, while his mother was a reporter for (Huizhou Daily). This background provided him with a good basic education and sharp literary/public opinion insight, but it is not the kind of 'overwhelming background' as rumored online.

Personality background: He has shown a strong rebellious spirit and the ambition of 'fame must come early' since childhood. He was extremely averse to studying in high school, but in his senior year, he earned a reduced admission quota to Peking University through a literary competition (First Prize in New Concept Writing Competition), completing his first 'counterattack' in life.

II. Past Experience: From 'Peking University Top Student' to 'Crypto Circle Tycoon'

Sun Yuchen's resume is a carefully designed 'path to fame':

Time period identity/event key actions

2007-2011, he transferred from the History Department to the Philosophy Department at Peking University, frequently creating topics by questioning the school and campaigning for the student union, becoming a campus celebrity. 2011-2013, he studied for his master's degree at the University of Pennsylvania; during this time, he made his first bucket of gold by buying Tesla stocks and Bitcoin (reportedly increased several times).

In 2014, Ripple's Greater China representative returned to join Ripple, starting to be active as a 'post-90s entrepreneurial leader', founding the mobile social app 'Accompany Me'. In 2015, he became the only post-90s student among the first batch of students at Hupan University founded by Jack Ma, and since then he has dubbed himself 'Jack Ma's disciple', with his worth multiplying.

In 2017, he founded Tron (TRON) just before the ICO ban and raised about 70 million dollars. From then on, he began his 'reaping with a sickle'.

Since 2019, he has acquired BitTorrent and Poloniex exchanges, and served as Grenada's ambassador to the World Trade Organization (gaining diplomatic immunity).

III. Classic Case Studies: Sun Yuchen's 'Marketing Routine'

What Sun Yuchen is best at is not technology, but 'opportunistic marketing'. As long as there is heat, he must ride it; if there is no heat, he will create it.

1. Pigeon-ing Buffett's lunch

This is his debut work. In 2019, he bought Buffett's lunch for $4.567 million, then staged a grand show:

Cause: High-profile announcement of the purchase.

Climax: Just before lunch, he suddenly announced cancellation due to 'acute kidney stones', sparking widespread discussion online, even rumors of being restricted from leaving the country.

Outcome: Ultimately, half a year later, he quietly had this meal and gifted Buffett Bitcoin (though Buffett isn't interested), but through this 'pigeon' act, he made the whole world aware of Tron.

2. Riding all hot topics

Wang Sicong: Wang Sicong once scolded him, and he retaliated by calling Wang Sicong a 'rich second generation relying on his father', claiming he would help the restricted Wang Sicong pay off his debts.

Luo Yonghao: When Luo Yonghao was listed as untrustworthy, he immediately tweeted that he would spend 1 million to hire Luo Yonghao as a spokesperson.

Tesla: Often holds lotteries on Twitter to give away Teslas, although whether the winners actually receive them is often controversial.

3. Sun's 'Financial Skills': Tron ecology

Sun Yuchen is called 'Sun Cut', the core lies in his strong control over the tokens he issues (TRX, BTT, SUN, JST, etc.).

Routine: Release good news -> Coin price rises -> Fans enter -> High position cash out -> Coin price plummets.

Famous quote: 'I am not here to make money, I am here to change the world.'

IV. Diplomats and Legal Boundaries

Currently, Sun Yuchen's status is very delicate:

Grenadian diplomat: In 2021, he transformed into the ambassador of Grenada. This was interpreted by the outside world as an attempt to evade the legal supervision of certain countries (especially the U.S. and China) through 'diplomatic immunity'.

SEC's Pursuit: In 2023, the U.S. Securities and Exchange Commission (SEC) formally sued Sun Yuchen, accusing him of illegal securities sales, market manipulation, and money laundering.

The man behind Huobi (HTX): Rumor has it that he has actually acquired the Huobi exchange and is now busy renaming Huobi, changing coins, and driving traffic, continuing his game in the crypto world.

Summary:

Sun Yuchen is an extremely clever speculator. He has keenly grasped the essence of the social media era that 'traffic equals money', binding his personal IP closely to coin prices. You may hate him, but it's hard to completely ignore him; in terms of money-making ability, he is a god in the hearts of us common folks.