In January, the global cryptocurrency mining industry experienced significant profitability pressures, with mining rigs such as the S19 XP+ Hyd nearing shutdown due to escalating operational costs. According to NS3.AI, Marathon Digital Holdings (MARA) transferred over 2,125 BTC but continues to hold more than 52,000 BTC, positioning itself as the second-largest holder globally. In response to these challenges, Bitmain has reduced prices on its S19 and S21 miners to a range of $3–$8 per TH/s and has expanded its hosting service bundles, particularly targeting miners in North America.