Coca-Cola has announced its decision to maintain complete ownership of Costa Coffee, while assessing the brand's business challenges in China. Bloomberg posted on X, highlighting the company's strategic review of Costa Coffee's operations in the region. The review comes amid difficulties faced by the coffee chain in the Chinese market, as Coca-Cola seeks to optimize its global business strategy. The company's chief financial officer emphasized the importance of understanding the local market dynamics to enhance Costa Coffee's performance in China.