To someone who's building their personal brand I'd suggest y'all to become a good storyteller.
⤑ Develop stories about your experiences in life/work
⤑ Start getting into the habit of telling stories to friends/colleagues socially or at work
⤑ Listen to any professional speaker and you will notice that their speeches are filled with stories
⤑ Stories are easy for us to remember as speakers and easy for the audience to remember
⤑ Write out your best stories making sure they all have a clear message
⤑ Buy some books of short stories and fables and learn how the masters construct entertaining stories.
Trust me you won't regret it.