📊 Latest data from the U.S. Commerce Department revealed that December 2025 retail sales came in flat at 0.0%, significantly missing analysts’ expectations of a +0.4% growth. This underperformance marks a clear signal that American consumers are tightening their spending, even during the traditionally high-consumption holiday season.

Key highlights from the report:

Sectoral Shifts: While essentials such as fuel and building materials showed modest gains, discretionary spending sectors including electronics, furniture, and apparel saw weaker demand.

Market Reactions: U.S. equity futures remained steady as investors processed the weaker-than-expected data, raising questions about corporate earnings momentum and broader economic growth.

Economic Implications: Consumer spending accounts for nearly 70% of U.S. GDP. A slowdown in retail sales could signal moderating economic growth, impacting corporate revenues, investor sentiment, and policy decisions.

Analysts warn that weaker retail sales might influence the Federal Reserve’s future interest rate decisions, as slower consumer demand could reduce inflationary pressures. Traders and investors are closely watching how this data could reshape market dynamics in equities, bonds, and the U.S. dollar.

In short, the missed retail sales forecast underlines a cautious U.S. consumer base, potentially setting the stage for market adjustments in early 2026.

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