🚨 (原创) The trading volume of spot transactions on exchanges is dull, traditional cryptocurrency media traffic has plummeted, and the new concept of Social+Trade trading methods has emerged. Essentially, attention is shifting towards timeliness and proximity to money. A new trading ecology centered around the word 'fast' is beginning to rise ～

01/ Historical Review: The Power Game of VC Hype

During the period from 2017 to 2022, VC+exchanges were the 'power center' of the cryptocurrency ecosystem. VCs not only provided funding but also manipulated market sentiment through hype, collaborating with exchanges and KOLs (Key Opinion Leaders) to create a frenzy. Typical cases include the ICO boom in 2017 and the DeFi boom from 2020 to 2022, where projects quickly attracted funding through white papers and marketing, leading to secondary market speculation and significant wealth effects. The core of this model is information asymmetry: VCs and exchanges hold insider information about projects, while ordinary users often buy in at high prices. VCs profit, and exchanges drive trading volume and activity, making it a win-win situation.

02/ The Dilemma of Exchanges: Lackluster Spot Trading Volume

The rise of http://Pump.fun has led more retail investors to seek opportunities on-chain, and exchanges usually list tokens only after they have exploded in growth within on-chain communities. On-chain traders often seize the initiative, yielding substantial returns and creating significant wealth effects. To put it more plainly, after orchestrating on-chain activities, they cash out when they go live on exchanges; previously, going live on exchanges was the starting point, but now it is the final goal. Hence, it is difficult to generate trading volume and the effect of token listings.

03/ The Decline of Traditional Media: Unable to Keep Up with the 'Fast' Pace

Insufficient timeliness of information: The reporting cycle of traditional media (hourly or daily) cannot match the dissemination speed of meme coins and trending projects (minute-level).

Content homogeneity: Most media rely on PR from project parties or second-hand information, lacking originality and in-depth analysis.

Shift in user attention: Users trust KOLs on platform X, on-chain data analysis tools (like #Nansen, #DefiLlama), and real-time information from Discord/Telegram communities more than delayed media reports. For example, the surge of $Pepe, $BONK, and $Floki coins was almost entirely driven by platform X and Telegram communities, with traditional media only beginning to report after price peaks, missing critical windows. This includes the recent #BSC and #SOL chain memes.