bitwise

Hunter Horsley, CEO of Bitwise Asset Management, has increased his personal exposure to Bitcoin after prices dipped below the $80,000 mark, describing the level as “too attractive to ignore.” The move comes as Bitcoin continues to trade well below its all-time high of approximately $126,000, amid ongoing debate over market cycles and liquidity conditions.
Horsley disclosed the purchase publicly on social media but did not reveal the exact size of the transaction. In addition to accumulating Bitcoin directly, he also added to his position in BITQ, Bitwise’s Bitcoin-focused equity ETF, signaling sustained conviction in the broader Bitcoin ecosystem.
The purchase follows a previous accumulation near the $85,000 region in late 2025, suggesting a consistent approach to buying during periods of market weakness rather than chasing momentum.
Confidence Amid Cycle Debate
Horsley’s decision comes at a time when market participants are questioning whether Bitcoin’s traditional four-year halving cycle remains a reliable framework. According to Horsley, the structure of the market has evolved significantly, particularly with the introduction of U.S. spot Bitcoin ETFs, which have brought a steady flow of institutional capital into the asset class.
He has argued that these ETFs represent a structural shift, reducing reliance on speculative retail flows and potentially smoothing long-term demand dynamics. While short-term volatility remains elevated, Horsley views the current phase as part of a broader reset rather than a breakdown of Bitcoin’s long-term thesis.
Long-Term Outlook Remains Constructive
As CEO of Bitwise, Horsley oversees more than $15 billion in client assets, making his personal allocation decisions closely watched within the industry. His latest move suggests continued confidence in Bitcoin as a long-term asset, despite ongoing macroeconomic uncertainty and tighter financial conditions.
Horsley has previously compared the current market environment to past periods of deep corrections that eventually gave way to strong recoveries. In his view, 2026 could represent a significant opportunity, similar to earlier post-drawdown phases in Bitcoin’s history.
At the same time, he has acknowledged that near-term price action may remain volatile as markets digest changes in liquidity, interest rate expectations, and institutional positioning.
Market Context
Bitcoin’s recent pullback below $80,000 has coincided with broader risk-off sentiment across global markets. Despite this, continued accumulation by long-term participants—including industry executives—highlights a divergence between short-term price pressure and long-term conviction.
Horsley’s disclosure adds to a growing list of signals suggesting that some institutional figures view the current levels as strategic accumulation zones, rather than signs of structural weakness.
This article is for informational purposes only and reflects personal observations. It does not constitute investment advice. Readers should conduct their own research and assume full responsibility for any investment decisions.
👉 Follow for more crypto market news, institutional insights, and long-term trend analysis.
#BTC #CryptoNews #Bitwise